Maersk line:To survive, we have to be digital

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  • Time of issue:2020-03-16 10:03
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(Summary description)

Maersk line:To survive, we have to be digital

(Summary description)

  • Categories:Trade News
  • Author:
  • Origin:
  • Time of issue:2020-03-16 10:03
  • Views:

The rise of digital, Internet, cloud computing and e-commerce is beginning to innovate the trading patterns and will be the real driving force for the future growth of global trade.

The northern Asia chief executive Mr. Tim Smith from Maersk Line noted on BBS, Seoul, South Korea that in order to improve industry efficiency and reduce costs so that the shipping related technology has been improving and the ship size is larger and larger,  the structure is more complex, but the basic way of this line in the past 40 years has not changed.

Digital will change the pattern of shipping and logistics markets, Mr. Tim Smith said. Maersk line has 600 vessels around the world, which can save hundreds of millions of dollars in costs by obtaining many opportunities to improve business performance from big data.

However, since the digital opening makes the audience more widely available, it also sets up a new generation of competitors for traditional companies in the transport industry. So if traditional shipping companies want to survive, they must accept the digital market . he says. The market will not reserve time for traditional companies to catch up with modern technology. If the company does not accept new products brought from digital and traditional innovation ,the opportunity will be less to be large-scale enterprises and will be replaced by emerging market participants from outside the industry.

In other words, customer demand for continuous development of technical solutions exponentially, these requirements are introduced by a growing number of technology startups market, and the company's strategic advantage lies in its technology and capital to the industry.

Traditional companies must learn how to develop so that could face the threats from outside actors. In order to make it, shipping companies need a lot of investment in hiring and changing the mind of business owners.

Mr. Tim Smith added that maersk had been busy in recruiting IT technicians to improve the changes in digitization so that could seize the opportunities created by modern technology.

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